Tata Crucible 2009 - Delhi

Hi all,

Posting on this blog exactly after an year. Attended the Delhi leg of Tata Crucible yesterday. Prelims of TC Delhi better than last year but lots of questions had Multiple options (Like Derek's Landmark) which kind of spoiled some questions.

Tata track won by TCS comprising of Anurag Krishna and Debabrata Malik

Accenture comprising Rohan Khanna and Sandeepan Choudhary won the Non-Tata track.

Questions from Prelims:

1. Which webcaster founded Sage Publications?

2. Which global bank has a program for graduates called "Explore", for middle level "Ascent" and for top level called as "Summit"?

3. The films Adina's Deck, Odd girl out and Shredderman Rules create awareness about which Internet phenomenon?

4. Which Grammy award winning singer owns restaurant "Destino", "Southern Hospital" and Tequila brand 901?

5. Identify the Author:
















6. After whom is the annual prize given at the Sundance film festival for the best feature film with Science and Technology as a theme named after?

7. Which publication aim "to take part in a severe contest between intelligence, which presses forward and an unworthy,timid,ignorance,obstructing our progress?

8. Which American TV network was founded by Cowell Paxon and Roy Speer and has its roots from a radio station forced to sell can openers on its radio?

9. Which Airline name means 'United' and has different classes like Diamond Zone, Pearl Zone and Coral Zone?

10. Identify the Logo













11. Which popular brand of bubblegum belongs to the Topps Company and packaged in red,white and blue colour scheme and it includes comic strips with the gum?

12. Which Govt of India enterprise founded in 1887 at Calcutta by two Scotsmen is the largest manufacturer of Steel barrels in India?

13. This creative technique was popularised by Advertising personality Alex Osborne in the book 'Applied Imagination '?

14. This company used to run TV ads trying to distinguish b/w similar sounding Good year tyre company saying "See the blimp up in the sky, we are the other guys"?

15. Identify this sports business personality?

















16. IRCTC and Cox & Kings launched a company called Royal Indian Rail Tours. What is the Super Premium luxury train brand called?

17. Complete this famous Harry Truman quote - " Its _______ when your neighbour loses his job. Its _______ when you lose your job"?

18. The recently launched website "A space" modelled on Facebook is a social networking site for which category of people?

19. "Go humans Go" is a mega marketing campaign launched by which food major extending the virtues of its major products?

20. Which Sports good maker launched "Jukari fit to fly" workout concept with famous entertainment company "Cirque de Soleil"?

21. Which fashion brand launched Asia inspired fragrances Sultana, Maharani and Geisha?

22. Which economist wrote his first political thriller "Dead on time"?

23. Which Ad personality is the chairman of Finsbury Foods Plc and is a governor of the London School of Economics?

24. Ad Campaign?

http://www.youtube.com/watch?v=bUh4onz1FnI

25. Video Ad?

http://www.youtube.com/watch?v=puB3VryK5eg











Answers:

1. Tejeshwar Singh

2. UBS

3. Cyber Bullying/Ragging

4. Justin Timberlake

5. Amartya Sen

6. Alfred Sloan

7. The Economist

8. Home Shopping Network

9. Etihaad

10. Anheuser Busch

11. Bazooka

12. Balmer Lawrie & Co

13. Brain storming

14. Goodrich

15. Bernie Ecclestone

16. Maharaja Express

17. Recession and Depression

18. Espionage, Spies or Secret Agents

19. Quaker Oats

20. Reebok

21. Armani

22. Lord Meghnad Desai

23. Maurice Saatchi

24. Airtel DTH

25. Sahara Life Insurance

Tata Crucible Delhi Prelims

Tata Crucible Delhi Prelims, September 13th 2008

Just attended the Delhi leg of Tata Crucible, prelims okish

Some of the questions have been copied from Pagal Guy. It's a shame that a National level Quiz Prelims is copied from an GK prep of MBA forum

here is the link u can check out for yourself

http://www.pagalguy.com/forum/prep-resources/837-some-gk-questions.html

Results:

Tata Track

TCS represented by Debabratta Mallick and Akanksha Yohan

Non Tata Track:


1. NTPC - Sujit Varkey & KM Prashanth
2. Accenture - Rohan Khanna & Sandeepan Chaudhuri
3. HT Media Ltd - Arun Paul Alex & Ranjeet Varma

Other Finalists:
McCann Erickson - Ninad & Kausar
3i Infotech - Dr.Arvind Gupta & Harsh Priyadarshy
Mint - Sanjeev & Samanth

1. Who said "You aim for perfection, you will attain excellence.If you aim for excellence, you will go lower"

Ans:JRD Tata

2. What was the new name assumed by Anderson consulting?

Ans: Accenture

3. Ad for –Dabur

4. Which global shoe company is named after a American corn dish fed to pet dogs?

Ans: Hush Puppies

5. Italy’s Monte Paschi di Siene, established in 1472 has the distinction of being the oldest of its kind. What is it?

Ans: Bank

6. Which Indian packaging firm has taken over a firm called as “Propack” in China?

Ans: Essel

7. Which IT giant in India owns Maytas Infra?

Ans: Satyam

8. Which respected inventor, Electrical engineer, dubbed as the father of Physics, lived his last 10 years in 3327 of Hotel New Yorker?

Ans:Tesla

9. Which respected, learned institute has a stained glass window as its logo and the motto is “Nullius in verba” meaning “in the words of none”

Ans: Royal Society of London

10. Which great sportsman did Target corporation rope to launch program called “Start something” to guide students get life goals?

Ans: Tiger Woods

11. ID – Murali Devara

12. Which term used in trade union negotiations was coined by Beatrice Webb in 19^th century?

Ans: Collective bargaining

13. VFS Global is the first Indian company to be awarded contracts by Govt of India and is a subsidiary of which famous Zurich based Travel agent?

Ans: Kuoni Travel Group

14. Which tea manufacturer tied up with the Indian Railways, HPCL, BPCL and canteens of the Indian Army to supply Tea bags?

Ans: Duncan Tea

Logo – Religare

16. Which magazine is brought to India by Paprika Media owned by Smiti Ruia?

Ans: Time Out

17. Which game design house created the blockbuster first person shooter video Halo 3?

Ans: Bungie

18. The wife of which person wrote “Nostalgic Cuisine” and released it on his 75^th birthday?

Ans:Dr. Prathap C. Reddy, of Apollo Hospital

19. Union minister Kapil Sibal launched piousnetwork.com on Jan 16^th 2008 as an interactive website for info about what?

Ans: Professionals of Indian origin in USA

20. Which micro credit Institution founded by CS Ghosh in Hooghly district is second in forbes list of top micro finance institute in 2008 much above Grameen Bank?

Ans: Pearless

21. Which popular TV brand of mid 80’s is Dixon technologies trying to re launch and promote in tier 2 towns in the country

Ans: Weston

22. Which Indian management guru wrote the book “Chindia Rising” about the effect of China on Indian business?

Ans: Sheth Jagdish N

23. Prof Krishnan and who authored “The new age of Innovation”?

Ans: CK Prahalad

24. Ad for – Big Bazaar

25. Ad for – Virgin Mobiles

1.

Tata Crucible Bangalore Round

Tata Crucible Bangalore round, August 31st 2008

It gives me immense pleasure to say that one of my close friends Ajay Rao along with another known friend Nagaraj won the Tata Track Bangalore round.Congrats dude and ATB for the Finals

Results:

Tata Track

1. Tata Elxsi- Ajay RaoNagaraj Keshavmurthy

2. Titan- Tataghata Mukherjee & Harish Bhat

3. Titan – Shivaram & Lakshanya

Other Finalists:

Titan- Gaurav Kara & Yashwant Kumar

Tata Tea- Smitha & Ashok

Titan- Aditya Kejriwal & Sunil

Non Tata Track:

1. ITC - Thanmay Prusty & Anindiya Sen

2. Yahoo! - Ajay Kasargoad & Tejaswi Udupa

3. Oracle - Anantharam Vaidyanath & Rohan Balakrishnan

Other Finalists:
Ray + Keshavan - Aditya Jalan & Arvind Hegde

National Instruments - Abhishek Nag & Shilendra Bhattacharya

OnMobile - Nikhil Narayan & Rajesh Mohan

Questions and Answers courtesy

http://rohitnair.wordpress.com/2008/08/31/tata-crucible-corporate-2008-bangalore-review-prelims/

1) Which international voluntary organization was founded by the present French minister for foreign affairs Bernard Kouchner?

Ans: Doctors without borders

2) Which Indian was the richest man in the world in 1937 and appeared on the cover of Time magazine?

Ans: Nizam of Hyderabad

3) Ad Campaign

Ans: Happydent

4) Which legendary CEO owns a restaurant chain called Koo Koo Roo?

Ans: Lee Iacocca

5) Which television personality who in his early career did commercials for Doritos brand of chips is an automobile collector and writes a column in Popular Mechanics?

Ans: Jay Leno

6) ALFA Passenger, a new diesel powered three wheeler is by which company?

Ans: Mahindra

7) Which brand (foods) was sold by Marico to Good Food group of Denmark?

Ans: Sil Jam

8) Which auto major launched S80 sedan and XC90 SUV in the Indian market?

Ans: Volvo

9) Hello Money, an innovative mobile banking service was launched and promises to take convenience to a new level. Which bank has introduced this concept?

Ans: Barclays Bank

10) Accor, is in talks to create neighbourhood hotels under the naem Formulae-1 with which Indian group, famous in the retail space?

Ans: A V Birla Group

11) Photo

Ans: M Damodaran

12) Which is the first train to be branded as 'Airtel Rajdhani Express'? (i.e which city to Delhi)

Ans: Bangalore

13) Tara International, an affiliate of Bengal Enamel has planned Tiny and Titu. What are they?

Ans: Less than 1 lakh (Electric) cars

14) In the mid 40s I signed on for the Blue Books three month modelling course and was hired by Holga Steel (for some host party i think). Who am I?

Ans: Marilyn Monroe

15) Which Public-Private enterprise would the person in picture head (pic of Albert Bruener)?

Ans: Bangalore International Airport Limited

16) Which Indian fashion designers said 'We dont make garments, we make heirlooms'?

Ans: Abu Jani and Sandeep Khosla

17) Which Hollywood superstar owns a production house 'play tone'?

Ans: Tom Hanks

18) Which Indian was elected to the board of aviation giant American Airlines?

Ans: Rajat Gupta

19) Which management guru explained synergy as 2 + 2 = 5?

Ans: Igor Ansoff

20) Which media conglomerate did Lowry Mays and Red McCombs found in 1972 and focuses only on radio?

Ans: Clear Channel Communications

21) Established by a British gentleman whose name it took in the year 1908. It was later managed by Dr M.N Mahadevan in 1955 . Which Bangalore 'landmark'?

Ans: Cash Pharmacy

22) Which Indian film director , who owns 'Sahyadri Films' once worked as an ad executive at Lintas?

Ans: Shyam Benegal

23) Which apparel compnay has a CSR initiative 'Being Family' that it has trademarked to help families who adopt children?

Ans: Jockey

24) Video ad- Bacardi

25) Video ad- Cisco

Tata Crucible - Pune Round

Tata Crucible - Pune Round, August 24th 2008

Results:

Tata Track

Winners - TAL Manufacturing Solutions
Runners Up - TCS

Non Tata Track

Winners - Kotak Mahindra Bank (with 65 points)
Runners Up - BMC Software

1. Which sports goods company owns the range of products under the name Ballistic, Stealth, Atomic and Velocity?

2. What is brewed at six locations across India namely Mount Shivalik in Rajasthan, Impala Breweries in Goa, Mikal in Orissa, Iceberg in Bihar, SOM in Madhya Pradesh and Manav Breweries in UP?

3. Who sponsored the FairPlay award at this years IPL?

4. Which brand owned by N Ranga Rao and Sons was amidst a controversy for it's similarity to the logo of a prominent political party?

5. This company then (in 1852) was known as the Volcanic Repeating Arms Co. It started to produce a lever action pistol nicknamed the Volcanic Pistol (named by Scientific American because of the pistols incredible firepower and its rapid-fire capability). In 1986 it was sold to Tomkins plc of London England and subsequently in 2001 it was acquired by Saf-T-Hammer Corporation. This company was in news recently for the interest Indian Army showed.

6. Name this joint venture formed between Airtel and IFFCO aimed at providing a major boost to the Indian Agriculture sector

7. Who has been selected as a brand ambassador for Fly phones by Meridian Mobile. As mentioned by the company the person (male) reflects the brands chs of being a go-getter and aggressive

8. Which clothing company recently launched a brand of clothing for kids - OYO (On Your Own)?

9. By what name are the chain of specialty stores focused on selling health and beauty products launched by Dabur know as?

10. Which company (into the beverages industry speaking on a macro level) has ventured into the hospitality sector by launching The Serai, a hotel and a spa. This move demonstrates a new kind of busines concpet that the company has tapped into considering it's land bank.

11. Which company has recently launched its clothing line Probase. It also has two other brands in it's portfolio titled Genesis and Basis. (the name of the co. will remind you of a toys co.)

12. This print syndicate launched DailyINK, an online service which bills subscribers $15 annually. DailyINK makes available, on a web page and via email, more than 70 vintage and current comic strips, plus editorial cartoons. Name this company?

13. This entertainment company derives its name from a famous landmark in Vancouver. It is famous for producing the Michael Moore documentary Fahrenheit 9/11, which became the studio's highest grossing film.

14. Which company in India produces the Nightingale brand of diaries? (_____ Fine Arts)

15. TIME in 1952 described this as 'a short lived, satirical pulp'. What?

16. Which novelist and poet is featured on the bank notes issued by the Bank of Scotland?

17. This publishing house, part of the Random House is known for its 'Borzoi' trademark. Name it

18. Yahoo India recently launched a new concept in online search which collates and integrates the most relevant information from across the web onto a single visual search results page. Name the concept.

19. It was first mentioned by Mark Twain in 1872 in his novel 'Roughing It'. There was also an attempt to trademark it by a magazine known by the same name. However it was not allowed to do so. What is being referred to here?

20. Terrapin, is the children's imprint of _______ It has published six books, in association with JSW, to make children aware on climate change and the nature around them. Fill in the blank

21. Visual for Lenovo

22. Visual Y C Deveshwar

23. Visual Avon Cycle logo

24. Video SBI Ad (two old ladies traveling all the distance to wish their their old brother on his birthday. An ad highlighting the importance of relationships)

25. Video Camlin Marker (the famous ad depicting mourning in process and the village women trying to wipe off the bindi from the forehead of the "widow")

Tata Crucible - Panaji Round

Tata Crucible Panaji Round, August 10th 2008

Results:

1.Savoire Faire- Harshavardhan & Rajeev
2. Synapse - Sirish & Maneesha Singh
3. Hindustan Unilever Limited - Sunil Singh & Rishek Alag

Other Finalists:
Splash Communications - Anirudha Sengupta & Anjali Sengupta
Beets India - Subrata & Ishwardas
Cajetan Vaz Branding Consulting- Cajetan Vaz & Shweta

1. Who wrote the words ''Satisfaction Guaranteed'' on the first Wal-Mart sign and said that they were the two most important words of his life? - Sam Walton

2. Which of these is the largest microfinance company in India – Sambandh or Bandhan? - Bandhan

3. Print ad - Shopper's Stop

4. Thyssenkrup is the world's largest manufacturer of auto parts. Which Indian company is the second-largest? Bharat Forge

5. Logo - VIP Luggage

6. Picture - Venu Srinivasan of TVS

7. Mirc Electronics recently witnessed a power struggle between Gulu Milchandani and his brother for control of the holding company of Mirc. What is the name of the holding company? - Guviso Holdings

8. The founder of which brand, now a part of P&G, once said, ''I have done more than anyone else to change the face of mankind''? – Gillette

9. Which country that became independent in 1946 was purchased by the US from Spain for $20 million? – Phillipines

10. Which country has recently started a TV channel called ‘Press TV’, the country’s first 24-hour English-language channel? – Iran

11. Which group owns the retail brands Food World, Books & Beyond and Music World? – RPG Group

12. Who replaced the legendary Meg Whitman as CEO of eBay recently? – John Donahoe

13. Lakme have tied up with which subsidiary of Henkel to use their products in their saloons? – Schwarzkopf

14. Whose frequent traveler programme is called Shubh Yatra? – Indian Railways

15. What kind of vehicles in India carry a CD licence plate? – Diplomatic vehicles, CD stands for Country Diplomat

16. Which hotel initially called itself the world’s first seven-star resort? – Burj Al Arab

17. TVC - D'Cold

18. TVC - Mirinda